- Customer
Next proof
One active bet, visible at a glance
Business board
Move ideas toward evidence. Keep the next business bet clear, while rejected ideas stay available as useful history.
Add business idea
Drag a card to another lane, or use its Move to menu for keyboard-friendly control.
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Open questions
Exploring
Ideas still looking for a sharper problem or first proof.
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Worth a test
Shortlisted
The strongest bets to investigate next.
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Ready to build
Converted
Ideas that became a committed business attempt.
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Learned from
Rejected
Keep the decision and its lesson visible.
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Start with a hypothesis
No business ideas on the board yet.
Capture one customer, one painful problem, and one small offer. Then use the board to decide what deserves the next experiment.
Add your first ideaHow to use the board: place an idea in Exploring until it has a clear customer and problem. Shortlist only when the next test is specific. Convert it when you commit to building.